MTSU research is breaking out of the laboratory and heading straight into the commercial market. This episode of Action Line dives into the world of tech transfer, university innovation, and the unique systems helping faculty members launch new products, protect intellectual property, and secure critical grant funding. Host Scott Walker sits down with Rick Neff, an MTSU Commercialization Counselor, to discuss how Middle Tennessee State University bridges the gap between academic theory and real-world business applications.

The conversation then shifts to regional impacts with Dr. Sanjay Asthana from the School of Journalism and Strategic Media. He details how a new digital marketplace is connecting academic innovators directly with industries, and how local landfills and ecosystems are becoming the backdrop for real-world student journalism. Finally, MTSU business students Ella Cobb and Savanah Gill share their journey competing on a national stage with Collegiate DECA and explain how they are preparing for major careers in strategic marketing analytics.

Key Takeaways

• The Role of Commercialization Counselors: Rick Neff explains how universities assist faculty in translating complex laboratory research into market-ready products and businesses.

• The Power of the Innovation Exchange: Dr. Sanjay Asthana highlights digital marketplaces like Halo that seamlessly connect corporate needs with academic solutions.

• Environmental Journalism on the Ground: A look at how MTSU students investigate local issues, from regional landfills to public park wellness.

• National Marketing Success: Ella Cobb and Savannah Gill spotlight how MTSU student teams place at the highest levels in national business simulations and case-study competitions.