RUTHERFORD COUNTY, TN - In 2021, Haley Adams was named as the new Director of Marketing and Communications for the United Way of Rutherford and Cannon Counties. Now, the United Way of South Central Tennessee (UWSCTN) has announced that Adams has been promoted to Vice President of Marketing and Communications. Both have been integral members of the UWSCTN team since the fall of 2021.

Also being promoted is Ella Weaver, who has also been a part of the United Way since 2021. Weaver is now the President of Collective Impact.

For Adams in her new role as Vice President of Marketing and Communications, she will oversee all aspects of print and digital marketing, brand management, and strategic communication. Her work will support the organization's recent regional expansion and strengthen its outreach efforts.

As Vice President of Collective Impact, Weaver will lead efforts to address complex social challenges through collaborative strategies. She will harness organizational strengths and resources to drive impactful initiatives within the United Way and the communities it serves.

Kristen Swann, President and CEO of UWSCTN, expressed her enthusiasm, saying, “I am thrilled to announce the promotions of Ella Weaver and Haley Adams. Their dedication and contributions have been invaluable to our organization, and they are both deeply committed to making a positive difference in our community.”

To learn more about Ella Weaver, Haley Adams, and the initiatives at United Way of South Central Tennessee, visit yourlocaluw.org.